Introducing Mason Adams: The Bali Bible's New General Manager

Sep 20, 2023
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We’re incredibly happy to announce that Mason Adams of Asia Escapes Holidays is joining The Bali Bible as General Manager, to transform and grow the brand and scale The Bali Bible’s retail and wholesale business. 

EMBARGOED MEDIA RELEASE: 20 September 2023, 2:00pm WITA

MEDIA RELEASE                                                                                                         20 September 2023

We’re excited to announce that Mason Adams is joining The Bali Bible as General Manager, to transform and grow the brand – as well as scale The Bali Bible’s retail and wholesale business.

In a strategic move poised to reboot the wholesale Bali travel Asia landscape, Mason has been appointed as General Manager of the Bali-based travel business. With over two decades of remarkable leadership in the travel and hospitality sector at Asia Escapes Holidays under his belt, Mason Adams is set to lead the company into a new era of growth and innovation, particularly in leveraging his successful wholesale experience.

A pioneer in the travel industry, Mason Adams is no stranger to success. He has an impressive history of achievements, having owned and led Asia Escape Holidays for 20 years. Under his expert guidance, Asia Escape Holidays consistently achieved an annual Total Transaction Value (TTV) of $50 million + until its acquisition in 2020. His remarkable track record is a testament to his high level of expertise in creating and scaling profitable ventures in the travel industry.

Mason will officially assume his role as General Manager in September, based out of Bali, Indonesia. His confidence in rapidly scaling TTV and reclaiming the top spot for The Bali Bible is well-founded and brings around an exciting new chapter for the business. Leveraging his extensive network and industry connections, he is ready to accelerate the company's growth and redefine its role as a leader in the Bali travel industry – as well as re-activate the wholesale Asia escapes market. This new addition is an incredibly significant win for TRAVLR – the parent company of The Bali Bible, and we are confident that we will quickly see the positive impacts over the next few months.

To further support Mason's ambitious plans, Briix Group has also taken a strategic stake in the business to substantially increase advertising spend, starting in September. This investment will be utilised to significantly expand the company's reach and solidify its presence in the market.

Mason Adams has shared his excitement about the role, saying, "I am honoured to join The Bali Bible, a company dedicated to curating exceptional travel experiences. With the support of Briix and TRAVLR, we are well-positioned to achieve remarkable growth. Together, we will take The Bali Bible to new heights, offering travellers the most captivating and authentic Asia escapes."

The Bali Bible's Founders – Lani and Simon te Hennepe, expressed their confidence in Mason's leadership, stating, "Mason Adams's appointment marks a pivotal moment in our journey. His wealth of experience and proven track record in the travel industry align perfectly with our vision for the future. We are excited to welcome him to our team, and anticipate great success under his leadership."

As The Bali Bible continues to be committed to providing travellers with curated and immersive experiences across Asia, Mason Adams's strategic vision and experience are expected to redefine the way travellers explore and engage with the region.

To learn more about Mason Adams and his new role as General Manager at, please visit his Linkedin profile.

About The Bali Bible:

The Bali Bible is a premier provider of curated travel experiences, specialising in Bali travel guides and inspiration, exclusive packages, and deals – plus curated in-location experiences. Founded by Simon and Lani te Hennepe in 2009, the Bali-based business has inspired and helped millions of travellers discover the best Bali has to offer and has created a staggering community of over 1 million subscribers.